Subtitles – How To Add Them To Your Video To Help Boost Engagement
When adding subtitles to your video, there are two main options: using closed caption files or having subtitles ‘baked in’.
Mike Plenty, Managing Director at Dead Ready Productions, explains the subtitle options available in our latest 60 second production tips vlog. The content of which can be found below.
Closed Caption File
A closed caption file is a text file containing information about the timing and wording for each subtitle that appears in your video. This is then uploaded alongside your video and the viewer can then toggle the subtitles on or off as desired.
This works for most major video platforms, including YouTube, Vimeo and Facebook.
Once created, the closed caption text files can easily be modified by anyone with a text editing program. This also makes it easy to upload translated subtitle files, without having to use video editing software to modify the original video.
Baked In
The other option is to ‘bake in’ subtitles. This means the subtitles are integrated into the video and always on. This is helpful if you don’t want your viewers to be able to switch the subtitles off.
It also gives more scope to design exactly how the subtitles look, since you’re not restricted to the options provided by the closed caption approach. Your subtitles will also look the same regardless of which platform people are viewing on.
If you would like to find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
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Subtitles – Why Adding Them Will Maximise The Reach Of Your Video
Subtitles aren’t just useful for the hard of hearing. They’re a great way to maximise the reach of your video and enhance viewer experience across the board, and so should be considered for all of your video content.
Mike Plenty, Managing Director at Dead Ready Productions, explains the subtitle options available in our latest 60 second production tips vlog. The content of which can be found below.
What are the benefits?
Ensure Your Video Works Without Audio
Video is often watched by people with the audio switched off, particularly when viewing on mobile. In fact, 85% of Facebook videos are watched on mute.
Having subtitles ensures these viewers don’t miss out on your content.
Improve Understanding
Even when audio is enabled, comprehension is often improved when viewers are able to read along as well.
Enable Translation
The subtitles for your video can easily be translated to other languages, opening up your content to new markets.
Increase Reach
Studies have shown that subtitled videos tend to be shared more than those without, as well as having higher viewer engagement. This has the knock-on effect of improving your SEO rankings.
Increase searchability
Search engines can’t look through your video, but they can look through text. Posting the full subtitle text as a video transcript makes those keywords visible and increases the chance of your video being found.
For more helpful information, top tips and useful guides on video production, keep an eye out for our next 60 second production tips vlog – coming soon!
If you would like to find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
Understanding Aspect Ratios In Video Production: A Comprehensive Guide
Whether you’re working in-house as a marketer, or you’re an agency tasked with creating video content for clients, it’s important to have a solid grasp on the technicalities of producing high-quality videos.
And one of the biggest factors that can make or break the success of your video is the aspect ratio.
In this article, we’re going to dive deep into aspect ratios – what they are, why they matter and why it’s crucial for clients to consider them when planning their video projects.
We’ll also look at some of the most common aspect ratios used in the industry, so you’ll be armed with all the knowledge you need to brief in video projects that will be highly effective on any platform.
What is aspect ratio?
Aspect ratio refers to the proportion between the width and height of a video or image. You’ll often see it expressed as two numbers separated by a colon, like 16:9 – the first number represents the width, and the second number represents the height.
Now, you might be thinking, “why does aspect ratio even matter?” Well, it’s significantly important because it can impact everything from the overall visual layout of your content to how it appears on different platforms.
So, whether you’re creating videos for social media, a website, or even a cinema screen, understanding aspect ratio is key to making sure your content looks amazing and is easily digestible for your audience.
What are the most common aspect ratios and where are they used?
16:9 – this is the standard aspect ratio for most modern screens and is widely used in video production. It’s the recommended aspect ratio for most social media platforms, including YouTube, Facebook, and Instagram.
9:16 – is a vertical aspect ratio that is commonly used for creating content in portrait mode for mobile devices, which is how people naturally hold their phones. It’s especially popular for social media platforms like Instagram, TikTok and Snapchat.
4:3 – this aspect ratio was common in older televisions and is still used in some video production applications such as live streaming and webinars.
1:1 – is a square aspect ratio used primarily in social media platforms such as Instagram and Facebook.
2.35:1 – also known as the CinemaScope aspect ratio, it is commonly used in film production to create a cinematic feel.
How does aspect ratio impact video success?
When it comes to video success, aspect ratio is a major player. In fact, choosing the right aspect ratio can have a huge impact on the viewing experience, engagement levels and overall impact of your video.
So, let’s take a closer look at some of the ways aspect ratio can make or break the success of your video content:
Viewability
This refers to how easily and seamlessly your video can be viewed across various devices and platforms. It is therefore essential to adhere to the aspect ratio requirements of different devices and platforms to avoid distorted or awkward-looking videos.
By selecting the right aspect ratio, you can ensure that your video content appears visually appealing and is viewable on all devices and platforms.
Engagement
Believe it or not, the aspect ratio of your video can impact viewer engagement. Certain aspect ratios can create a more immersive viewing experience, drawing your audience in and keeping them engaged from start to finish.
And as we all know, higher engagement can lead to higher conversion rates.
Aesthetics
Finally, aspect ratio can have a big impact on the overall aesthetic appeal of your video content. Choosing the right aspect ratio can help you achieve a specific look or mood, making your video more visually appealing and memorable.
So, whether you’re going for a cinematic widescreen look or a more intimate square aspect ratio, the right choice can really elevate your video content to the next level.
Why is aspect ratio important for clients to consider when planning video projects?
When it comes to planning video projects, aspect ratio is a key consideration that can make or break the success of your content.
Choosing the wrong aspect ratio can result in a suboptimal viewing experience, lower engagement, and ultimately, lower ROI. That’s why it’s crucial to consider aspect ratio during the planning phase of your video projects.
By doing so, you can ensure that content creation is planned accordingly, rather than awkwardly trying to retrofit graphics and footage to different aspect ratios later. This approach helps ensure that your videos are optimised for maximum impact across all social platforms and devices from the get-go.
So, if you want to make sure your video content is hitting all the right notes with your audience, paying attention to aspect ratio is an absolute must.
To sum it all up
Aspect ratio is an absolute game-changer when it comes to video production. It’s a critical component that you simply can’t afford to overlook when planning your video projects.
The right aspect ratio can make all the difference – enhancing the viewing experience, increasing engagement, and ultimately leading to higher ROI.
But to achieve these results, it’s essential to carefully consider aspect ratio and select the appropriate one for each platform and device. By doing so, you can ensure your videos are optimised for maximum impact and success.
So if you want to take your video content to the next level, be sure to give aspect ratio the attention it deserves. Trust us, your audience will thank you for it.
To find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
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Should ChatGPT Write YOUR Video Script?
In our latest vlog, Mike Plenty, Managing Director at Dead Ready Productions, discusses the hot topic that is ChatGPT and specifically how it can help write scripts for corporate video productions. The content of which can be found below.
Hello everyone!
I’m here today to talk about something that’s on everyone’s mind – ChatGPT.
For those who don’t know, ChatGPT is a cutting edge language model developed by OpenAI that can generate humanlike text in response to user inputs.
And it’s been generating a lot of buzz lately.
Today, I want to talk about how ChatGPT can help with writing scripts for corporate video productions.
In our projects, clients usually create the first draft of the script, and this can often be a time consuming and daunting task. But that’s where ChatGPT comes in.
ChatGPT can help speed up the scripting process when planning videos. It can generate ideas and concepts that you can then refine and develop into a full script.
This means that you can focus more on the creative aspect of scriptwriting and less on the time consuming task of coming up with ideas.
But it’s important to note that ChatGPT is not a replacement for people.
It won’t write your script for you, but it will be an invaluable tool in helping you come up with stronger creative content more quickly.
As proof of concept, the script for this very video was created using ChatGPT in a matter of minutes.
So you see, ChatGPT is not just a cool technology, it’s a game changer for scriptwriters and video producers everywhere.
I hope this has given you a glimpse into the power of ChatGPT and how it can help you in your scriptwriting process.
If you haven’t tried it yet, I highly recommend giving it a shot.
Thank you for watching and I’ll see you in the next video.
For more helpful information, top tips and useful guides on video production, keep an eye out for our next vlog – coming soon!
If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.
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Publishing Your Video – What To Check Before You Share It With The World
Once all stakeholders have had their say and the content of a video has been signed off, you don’t want to waste any time before publishing your video to the world.
However, it’s worth making sure you do a few things first, before you go ahead.
Mike Plenty, Managing Director at Dead Ready Productions, explains the steps you should take in our latest 60 second production tips vlog. The content of which can be found below.
1. Tell your production company
Your video production team will be best positioned to advise that the video is ready to distribute.
There may be elements of the video content that are still in a draft format, or require licensing, which they will need to address.
2. Check titles and web addresses
People often go by different job titles depending on the context, so make sure everyone who appears is happy with how their name appears in the video.
Also, check that all URLS and social media handles are correct.
3. Use the highest quality version
Don’t make the mistake of posting a low-resolution version of the video file online.
Always use the highest quality you can – video platforms can scale videos down if needed to meet different bandwidths, but they can’t scale up.
4. Download and keep an offline copy
Make sure you have a copy of the video file that you can keep on a local drive or server.
This gives you peace of mind and means you’re not reliant on always having an internet connection to watch the video.
For more top tips, helpful information and useful guides on video production, keep an eye out for our next vlog – coming soon!
In the meantime, if you have a filming brief, or you would like to find out more about the animation, photography and graphic design services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.
