top tips Archives - Dead Ready

5 Video Content Marketing Ideas For Pharmaceutical Brands To Apply

In the latest of our marketing tips vlog series, Chris Tongue, Creative Director at Dead Ready Productions, explains 5 video content ideas that pharmaceutical brands should apply to their marketing strategy. The content of which can be found below.

Hi, this month I’m suggesting 5 effective video approaches to support content campaigns for pharmaceutical brands.

So, if you’re an in-house marketeer for a pharmaceutical brand or working at an agency for pharmaceutical clients, I’d hope this content is useful to you.

It’s worth saying that often your most useful resource will be your Key Opinion Leaders (KOL), so be prepared to get them on-side for filming.

Many KOLs take it upon themselves to get some media training, but it’ll really help the quality of your content if your KOL’s are good on camera.

Number 1: Communicating Study Findings

Traditionally, study findings are reported to audiences via PowerPoint presentations, but you can more powerfully connect the KOL to the content through video.

The simplest way to enliven these findings is the classic talking head in a box approach, where the heavy data can take up most of the screen. However, if you involve a greenscreen, there is a whole world of ways that we can enliven the environment and content.

Feel free to add as much imagination as you feel is appropriate for your audience.

We’ve brought pop up green screen studios to locations worldwide, so it’s easy to bring the production to a location that’s convenient for your KOL.

Number 2: Case Studies

In almost any market, video case studies are a great way to highlight the efficacy of a product. When it comes to pharma, case studies are usually led by a KOL discussing how well treatment is going with a particular patient or group of patients.

These can be effectively communicated through a simple interview-style video, shot at the KOLs institute or place of work. Adding testimonial interview quotes from patients can present an even more compelling case study.

Number 3: Update Vlogs

Consider creating a channel for a particular product in development and have a specialist on the development team deliver regular updates on progress.

These thought leadership videos should only be a couple of minutes long and delivered regularly – providing a touch point for your KOLs and any other interested parties.

Number 4: News

Become a resource for a specific therapy area by attending congresses and organise the filming of update videos from a range of key speakers.

These can easily be shot by a single camera operator and provided they are scheduled in advance, you can shoot and even edit up to fifty 2-3 minute update videos a day!

Number 5: Interactive Video

Your e-learning resources become more engaging, impactful and effective when presented as an interactive video.

In one example, we were asked to help teach GPs how to recognise the right symptom profile to apply certain treatments.

We therefore created a video putting the audience in the shoes of a doctor as patient characters described their symptoms.

Audiences were given options as to what steps to take and guided to a resolution that benefited the patient. Requiring your audience to actively engage with the content in this way dramatically increases the likelihood that the learning objectives are fully absorbed.

So that’s it, 5 simple ideas for pharmaceutical campaigns. But before I go, a useful compliance tip is to use an autocue.

It seems strange to script interviews or other natural interactions but allowing the messaging to be signed off in advance drastically reduces the risk of projects being cancelled in post production – we’ve even held up a script on an iPad before and used post production to make it feel natural, so we’re big advocates of this approach.

As always, put yourself in the shoes of your audience and create videos that solve problems or inspire.

Thanks for watching.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next 60 second marketing tips vlog – coming soon!

In the meantime, if you have a filming brief, or you would like to find out more about the animation, photography and graphic design services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.

Subtitles – Why Adding Them Will Maximise The Reach Of Your Video

Subtitles aren’t just useful for the hard of hearing. They’re a great way to maximise the reach of your video and enhance viewer experience across the board, and so should be considered for all of your video content.

Mike Plenty, Managing Director at Dead Ready Productions, explains the subtitle options available in our latest 60 second production tips vlog. The content of which can be found below.

What are the benefits?

Ensure Your Video Works Without Audio

Video is often watched by people with the audio switched off, particularly when viewing on mobile. In fact, 85% of Facebook videos are watched on mute.

Having subtitles ensures these viewers don’t miss out on your content.

Improve Understanding

Even when audio is enabled, comprehension is often improved when viewers are able to read along as well.

Enable Translation

The subtitles for your video can easily be translated to other languages, opening up your content to new markets.

Increase Reach

Studies have shown that subtitled videos tend to be shared more than those without, as well as having higher viewer engagement. This has the knock-on effect of improving your SEO rankings.

Increase searchability

Search engines can’t look through your video, but they can look through text. Posting the full subtitle text as a video transcript makes those keywords visible and increases the chance of your video being found.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next 60 second production tips vlog – coming soon!

If you would like to find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

Should ChatGPT Write YOUR Video Script?

In our latest vlog, Mike Plenty, Managing Director at Dead Ready Productions, discusses the hot topic that is ChatGPT and specifically how it can help write scripts for corporate video productions. The content of which can be found below.

Hello everyone!

I’m here today to talk about something that’s on everyone’s mind – ChatGPT.

For those who don’t know, ChatGPT is a cutting edge language model developed by OpenAI that can generate humanlike text in response to user inputs.

And it’s been generating a lot of buzz lately.

Today, I want to talk about how ChatGPT can help with writing scripts for corporate video productions.

In our projects, clients usually create the first draft of the script, and this can often be a time consuming and daunting task. But that’s where ChatGPT comes in.

ChatGPT can help speed up the scripting process when planning videos. It can generate ideas and concepts that you can then refine and develop into a full script.

This means that you can focus more on the creative aspect of scriptwriting and less on the time consuming task of coming up with ideas.

But it’s important to note that ChatGPT is not a replacement for people.

It won’t write your script for you, but it will be an invaluable tool in helping you come up with stronger creative content more quickly.

As proof of concept, the script for this very video was created using ChatGPT in a matter of minutes.

So you see, ChatGPT is not just a cool technology, it’s a game changer for scriptwriters and video producers everywhere.

I hope this has given you a glimpse into the power of ChatGPT and how it can help you in your scriptwriting process.

If you haven’t tried it yet, I highly recommend giving it a shot.

Thank you for watching and I’ll see you in the next video.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next vlog – coming soon!

If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.

The Benefits Of Video And Why It Is Essential To Any Marketing Strategy

Video has proven itself to be a highly effective marketing tool for businesses. It helps spread the message of your brand, products and services in a uniquely compelling way, delivering a host of benefits unmatched by other mediums.

By incorporating video into their marketing strategies, marketers enjoy a range of advantages to help their business connect in a more engaging and impactful way with their target audience.

In this article, we explore the benefits of video and why it should be an integral part of any successful marketing plan.

Increased Engagement

The dynamic nature of video means it has the power to keep people interested and engaged for longer.

According to Optinmonster, 72% of customers say they would rather learn about a product or service by way of video, whilst 83% of video marketers claim that video has helped increase the average time visitors spend on their website pages (Wyzwol).

This increased engagement can translate into higher levels of brand awareness, increased website traffic and stronger relationships with your target audience, making it a powerful tool for communicating your message and ultimately leading to more people buying from your brand.

Greater Emotional Impact

Research by Insivia, found that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.

With the help of social-sharing platforms, video content that is emotional, educational, and relatable is the most likely to go viral within hours, potentially acquiring millions of views for your business.

So, whether you’re trying to evoke laughter, sadness, joy or any other emotion, creating an emotional connection with your audience can be a powerful motivator for them to take action.

This powerful and thought provoking video, Real Beauty Sketches, which is one of the most famous Dove films is a great example of the power of emotion to hook an audience.

The video explores the gap between how others perceive us and how we perceive ourselves as each woman is the subject of two portraits drawn by FBI-trained forensic artist Gil Zamora: one based on her own description and the other using a stranger’s observations.

Another example is the below video by Getup! – an independent movement of more than one million people who are working to build a progressive Australia and help put people back into politics.

This video highlights the support of marriage equality and although now over 11 years old, it’s message is as impactful and thought provoking as it was when first released.

Better Reach

Video content is shared 1200% more times than links and written content combined, with people two times more likely to share videos with their friends than any other type of content. So, when it comes to potential reach, video is unbeaten.

As a result, video can help you connect with the right people and reach your target audience on a scale that would be difficult to achieve with other marketing methods.

Add into the mix the popularity of social media platforms and when people share video content, it exposes your business to an audience outside of your original target market.

According to The Marketing Helpline, posts on social media that contain video get 48% more views. As a result, word-of-mouth marketing can have a significant impact on conversions as people are more likely to watch a video shared by those they know.

This is why video has the highest organic reach of all types of content.

Improved Search Engine Optimisation (SEO)

Video is a powerful tool for improving your search engine optimisation efforts, with search engines such as Google, favouring websites that incorporate video into their content.

One of the biggest ways that video content can improve your SEO has to do with Google’s internal algorithm for generating search engine results pages.

Google values two things above all others – the quality of your content and its relevance to someone’s original search terms. So, if your website features a mixture of text and quality visuals, like video, it means your pages are as varied as they are informative.

You can also leverage the power of video SEO through YouTube, which is the second-largest search engine after Google with more than 1.3 billion users and over 15 billion videos watched every day. (monsterinsights)

By featuring your video content on platforms such as these, it will help improve your search engine rankings and drive more organic traffic to your site, thus leading to increased brand exposure and a higher return on investment for your marketing efforts.

Increased Conversion Rates

Video has been proven to boost conversion rates. This is backed up by research carried out by WordStream, which found that including a video on your landing page can boost your conversion rate by up to 80%. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. (Optinmonster)

These stats show that by showcasing your products or services in a visual and engaging way such as video, you can persuade more people to act and make a purchase.

This video which we produced for Wrapmaster to highlight their new 98% recycled foil product, had some great results for them, specifically within trade media, causing a spike in page views on the Wrapmaster website.

Some fantastic results were also achieved on social media, with high impressions, engagements, and media views.

Cost-Effective

Video is one of the most cost-effective marketing tools available. With varied production approaches that can be tailored as needed to match specific marketing budgets, cost is no barrier to harnessing the benefits that video can offer.

Compared to traditional advertising methods such as print or television adverts, video provides a higher return on investment. According to research by WordStream, marketers who use video grow revenue 49% faster than non-video users, making it a smart choice for businesses of all sizes.

Once produced, video can be easily shared and distributed across multiple platforms, ultimately maximising investment and providing long-term benefits to your business.

In Conclusion

Not only is consumer appetite for video content continually growing, but there is now a wide body of research demonstrating the significant impact such content can have for a business. We’ve outlined some of these research findings in this article, but this is really just scratching the surface.

By showcasing your products or services in an engaging way, video can persuade more people to act upon your call to action, driving awareness and sales, and increasing revenue for your business. What more could you want?

1 Camera vs 2 Cameras – Which Interview Filming Approach Is Best For You?

When filming an interview, you’re often choosing between using one or two cameras.

Mike Plenty, Managing Director at Dead Ready Productions, explains the benefits of each in the first of our 60 second production tips vlog series. The content of which can be found below.

The Pros Of Using 1 Camera

A single camera is the simplest and cheapest approach to filming an interview.
It minimizes the physical space required for filming and can be less daunting for nervous interviewees
Having only one angle makes it easier to control what’s in the background of the shot. And it’s also best when your interviewee is speaking down the lens

The Pros Of Using 2 Cameras

Adding a second camera gives you another angle throughout the interview. This then allows you to easily cut different takes together while maintaining an illusion of continuity.
This is massively helpful as it reduces pressure on your interviewee to deliver long perfect takes. Being able to cut to a close-up shot also allows for a more dynamic final edit.
In short, a second camera provides you with creative options.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next 60 second production tips vlog – coming soon!