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Understanding Aspect Ratios In Video Production: A Comprehensive Guide

Whether you’re working in-house as a marketer, or you’re an agency tasked with creating video content for clients, it’s important to have a solid grasp on the technicalities of producing high-quality videos.

And one of the biggest factors that can make or break the success of your video is the aspect ratio.

In this article, we’re going to dive deep into aspect ratios – what they are, why they matter and why it’s crucial for clients to consider them when planning their video projects.

We’ll also look at some of the most common aspect ratios used in the industry, so you’ll be armed with all the knowledge you need to brief in video projects that will be highly effective on any platform.

What is aspect ratio?

Aspect ratio refers to the proportion between the width and height of a video or image. You’ll often see it expressed as two numbers separated by a colon, like 16:9 – the first number represents the width, and the second number represents the height.

Now, you might be thinking, “why does aspect ratio even matter?” Well, it’s significantly important because it can impact everything from the overall visual layout of your content to how it appears on different platforms.

So, whether you’re creating videos for social media, a website, or even a cinema screen, understanding aspect ratio is key to making sure your content looks amazing and is easily digestible for your audience.

What are the most common aspect ratios and where are they used?

16:9 – this is the standard aspect ratio for most modern screens and is widely used in video production. It’s the recommended aspect ratio for most social media platforms, including YouTube, Facebook, and Instagram.

9:16 – is a vertical aspect ratio that is commonly used for creating content in portrait mode for mobile devices, which is how people naturally hold their phones. It’s especially popular for social media platforms like Instagram, TikTok and Snapchat.

4:3 – this aspect ratio was common in older televisions and is still used in some video production applications such as live streaming and webinars.

1:1 – is a square aspect ratio used primarily in social media platforms such as Instagram and Facebook.

2.35:1 – also known as the CinemaScope aspect ratio, it is commonly used in film production to create a cinematic feel.

How does aspect ratio impact video success?

When it comes to video success, aspect ratio is a major player. In fact, choosing the right aspect ratio can have a huge impact on the viewing experience, engagement levels and overall impact of your video.

So, let’s take a closer look at some of the ways aspect ratio can make or break the success of your video content:

Viewability

This refers to how easily and seamlessly your video can be viewed across various devices and platforms. It is therefore essential to adhere to the aspect ratio requirements of different devices and platforms to avoid distorted or awkward-looking videos.

By selecting the right aspect ratio, you can ensure that your video content appears visually appealing and is viewable on all devices and platforms.

Engagement

Believe it or not, the aspect ratio of your video can impact viewer engagement. Certain aspect ratios can create a more immersive viewing experience, drawing your audience in and keeping them engaged from start to finish.

And as we all know, higher engagement can lead to higher conversion rates.

Aesthetics

Finally, aspect ratio can have a big impact on the overall aesthetic appeal of your video content. Choosing the right aspect ratio can help you achieve a specific look or mood, making your video more visually appealing and memorable.

So, whether you’re going for a cinematic widescreen look or a more intimate square aspect ratio, the right choice can really elevate your video content to the next level.

Why is aspect ratio important for clients to consider when planning video projects?

When it comes to planning video projects, aspect ratio is a key consideration that can make or break the success of your content.

Choosing the wrong aspect ratio can result in a suboptimal viewing experience, lower engagement, and ultimately, lower ROI. That’s why it’s crucial to consider aspect ratio during the planning phase of your video projects.

By doing so, you can ensure that content creation is planned accordingly, rather than awkwardly trying to retrofit graphics and footage to different aspect ratios later. This approach helps ensure that your videos are optimised for maximum impact across all social platforms and devices from the get-go.

So, if you want to make sure your video content is hitting all the right notes with your audience, paying attention to aspect ratio is an absolute must.

To sum it all up

Aspect ratio is an absolute game-changer when it comes to video production. It’s a critical component that you simply can’t afford to overlook when planning your video projects.

The right aspect ratio can make all the difference – enhancing the viewing experience, increasing engagement, and ultimately leading to higher ROI.

But to achieve these results, it’s essential to carefully consider aspect ratio and select the appropriate one for each platform and device. By doing so, you can ensure your videos are optimised for maximum impact and success.

So if you want to take your video content to the next level, be sure to give aspect ratio the attention it deserves. Trust us, your audience will thank you for it.

To find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

The Benefits Of Video And Why It Is Essential To Any Marketing Strategy

Video has proven itself to be a highly effective marketing tool for businesses. It helps spread the message of your brand, products and services in a uniquely compelling way, delivering a host of benefits unmatched by other mediums.

By incorporating video into their marketing strategies, marketers enjoy a range of advantages to help their business connect in a more engaging and impactful way with their target audience.

In this article, we explore the benefits of video and why it should be an integral part of any successful marketing plan.

Increased Engagement

The dynamic nature of video means it has the power to keep people interested and engaged for longer.

According to Optinmonster, 72% of customers say they would rather learn about a product or service by way of video, whilst 83% of video marketers claim that video has helped increase the average time visitors spend on their website pages (Wyzwol).

This increased engagement can translate into higher levels of brand awareness, increased website traffic and stronger relationships with your target audience, making it a powerful tool for communicating your message and ultimately leading to more people buying from your brand.

Greater Emotional Impact

Research by Insivia, found that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.

With the help of social-sharing platforms, video content that is emotional, educational, and relatable is the most likely to go viral within hours, potentially acquiring millions of views for your business.

So, whether you’re trying to evoke laughter, sadness, joy or any other emotion, creating an emotional connection with your audience can be a powerful motivator for them to take action.

This powerful and thought provoking video, Real Beauty Sketches, which is one of the most famous Dove films is a great example of the power of emotion to hook an audience.

The video explores the gap between how others perceive us and how we perceive ourselves as each woman is the subject of two portraits drawn by FBI-trained forensic artist Gil Zamora: one based on her own description and the other using a stranger’s observations.

Another example is the below video by Getup! – an independent movement of more than one million people who are working to build a progressive Australia and help put people back into politics.

This video highlights the support of marriage equality and although now over 11 years old, it’s message is as impactful and thought provoking as it was when first released.

Better Reach

Video content is shared 1200% more times than links and written content combined, with people two times more likely to share videos with their friends than any other type of content. So, when it comes to potential reach, video is unbeaten.

As a result, video can help you connect with the right people and reach your target audience on a scale that would be difficult to achieve with other marketing methods.

Add into the mix the popularity of social media platforms and when people share video content, it exposes your business to an audience outside of your original target market.

According to The Marketing Helpline, posts on social media that contain video get 48% more views. As a result, word-of-mouth marketing can have a significant impact on conversions as people are more likely to watch a video shared by those they know.

This is why video has the highest organic reach of all types of content.

Improved Search Engine Optimisation (SEO)

Video is a powerful tool for improving your search engine optimisation efforts, with search engines such as Google, favouring websites that incorporate video into their content.

One of the biggest ways that video content can improve your SEO has to do with Google’s internal algorithm for generating search engine results pages.

Google values two things above all others – the quality of your content and its relevance to someone’s original search terms. So, if your website features a mixture of text and quality visuals, like video, it means your pages are as varied as they are informative.

You can also leverage the power of video SEO through YouTube, which is the second-largest search engine after Google with more than 1.3 billion users and over 15 billion videos watched every day. (monsterinsights)

By featuring your video content on platforms such as these, it will help improve your search engine rankings and drive more organic traffic to your site, thus leading to increased brand exposure and a higher return on investment for your marketing efforts.

Increased Conversion Rates

Video has been proven to boost conversion rates. This is backed up by research carried out by WordStream, which found that including a video on your landing page can boost your conversion rate by up to 80%. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. (Optinmonster)

These stats show that by showcasing your products or services in a visual and engaging way such as video, you can persuade more people to act and make a purchase.

This video which we produced for Wrapmaster to highlight their new 98% recycled foil product, had some great results for them, specifically within trade media, causing a spike in page views on the Wrapmaster website.

Some fantastic results were also achieved on social media, with high impressions, engagements, and media views.

Cost-Effective

Video is one of the most cost-effective marketing tools available. With varied production approaches that can be tailored as needed to match specific marketing budgets, cost is no barrier to harnessing the benefits that video can offer.

Compared to traditional advertising methods such as print or television adverts, video provides a higher return on investment. According to research by WordStream, marketers who use video grow revenue 49% faster than non-video users, making it a smart choice for businesses of all sizes.

Once produced, video can be easily shared and distributed across multiple platforms, ultimately maximising investment and providing long-term benefits to your business.

In Conclusion

Not only is consumer appetite for video content continually growing, but there is now a wide body of research demonstrating the significant impact such content can have for a business. We’ve outlined some of these research findings in this article, but this is really just scratching the surface.

By showcasing your products or services in an engaging way, video can persuade more people to act upon your call to action, driving awareness and sales, and increasing revenue for your business. What more could you want?

If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.

Why Using Video In Your Marketing Will Help Turbocharge Your Sales

With the average person predicted to spend 100 minutes per day watching online videos, there is no denying that video content is a powerful marketing tool.

Used to increase engagement, reach and conversions, video is an essential part of any businesses’ marketing strategy.

At Dead Ready Productions we know this only too well, but to help get this message across (in the best way we know how), we’ve created a short infographic video. The content of which can be found below.

Turbocharge your sales

If people are looking for products like yours… how do they find you?

Online videos make up more than 82% of all consumer internet traffic.

Including video in a landing page can increase conversion by 80%.

If people have questions about your product… how do you educate them?

72% of customers said they would rather learn about a product or service by way of video.

84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

If people don’t know who you are… how do you earn their trust?

91% of consumers are likely to reward brands for their originality.

People spend 88% more time browsing on websites that have videos.

The customer now… knows you exist, trusts you, knows your product.

Marketers who use video grow revenue 49% faster than non-video users.

Your sales: Turbocharged

If you would like to find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

Dead Ready Productions Appoint Award-Winning Marketing Lead

On 20th June 2022, Rachel Sumner joined Dead Ready Productions as Marketing Lead, a newly created position within the company.

Bringing with her over 20 years of experience within the marketing industry, Rachel will use her expertise to help build upon the presence of Dead Ready Productions and expand the existing client base.

Chris Tongue, Creative Director at Dead Ready comments about the new appointment; “We are very excited that Rachel has joined the Dead Ready team. We are lucky to have many loyal clients, but we are keen to expand upon this for the continued success and growth of the company. Rachel’s extensive knowledge of marketing and unique skillset will be very valuable for the future of Dead Ready Productions and we can’t wait to see what impact her new role will have on the business.”

Regarding the move to Dead Ready Productions, Rachel comments; “I have known Chris and Mike for 11 years now and have worked with them on a variety of client projects during that time. I know first-hand how fantastic they are at what they do – I have literally recommended them to every company I have worked at! Having watched their company expand and become so successful has been a joy, so to now have the opportunity to be part of their team, joining such a creative group of individuals, is incredibly exciting.

Founded in 2009, this latest appointment takes the Dead Ready Productions team to ten – a major milestone for such a relatively young company who started out as just two.

Working with an eclectic mix of clients, from property, healthcare and finance companies, to live music and theatre events, through to transport and the food industry, Dead Ready Productions consists of a talented collection of animators, camera operators, graphic designers, photographers, project managers and editors.

The team work closely in collaboration with Creative Director, Chris Tongue and Managing Director, Mike Plenty, to ensure all projects push creative boundaries whilst at the same time providing a personable, friendly experience which ultimately exceeds client expectations.

If you have a photography brief, or you would like to find out more about the video, animation and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.