Red Loft approached Dead Ready Productions with a brief to create both photograph and video content to help promote Orchard Wharf – a new build development of 338 homes, 43 of which are shared ownership apartments in Docklands, London – which they could post across their social media platforms and on their website.
Located on the west bank of the River Lea, on the cusp of the historic East India Docks, Orchard Wharf is situated close to Canary Wharf and the City. As well as including high spec, open plan interiors, 24 hour concierge service and panoramic views, the apartments are within close proximity to several London landmarks, including The O2 Arena, IFS Cloud Cable Car and the Bow Creek Ecological Park, offering an eclectic mix of potential footage for our crew to capture.
Shoot Day:
The weather for this half day shoot was perfect, sunny with just a very light breeze – ideal for using our new DJI Mini Pro 3 drone to capture the stunning views over London which the development enjoys. The shoot began with the show home apartment, taking both video and photographs of each room using our Sony FX3 and Sony A7Riii cameras. We then moved up to some of the larger apartments located on the 17th and 19th floors and the roof terrace.
The location of Orchard Wharf meant we were literally on the edge of the London City Airport Drone Flight Zone, so it was essential that we didn’t enter restricted airspace whilst filming the development. Luckily our new DJI Mini Pro 3 drone was the ideal piece of kit for this job – weighing in at just under 250g, its small size means it is subject to lower flight restrictions so can fly at a lower height than larger models. It is also quieter and therefore less disruptive, perfect considering we were flying within a development with several occupied apartments.
Once all the drone footage from the roof terrace had been captured, we moved downstairs to the numerous recreational areas, taking a combination of photographs and more drone footage of the development. We also photographed the main reception which provides a concierge service to residents and some more of the children’s play areas.
The footage was then reviewed by the team and turned into a short video and a selection of photographs were edited ready to be supplied to Red Loft.
The Final Video
The final edit of the video was very well received by the Red Loft team and met, if not exceeded, their requirements and expectations from their brief. The video will now be used by Red Loft to promote the Shared Ownership apartments across their social media platforms and on their website.
The Final Photographs
Below is a small selection of photographs from the day, which follow a similar shot list to the video content and were also well received by the client having met the objectives of the brief. As with the video, the photographs will be used by Red Loft to promote the Shared Ownership apartments across their social media platforms and on their website.
This project for Red Loft demonstrates how photography and videography can be successfully captured by a single operator, with the right kit and to a tight deadline, to create eye catching and informative promotional marketing content. Lauren Irwin, Sales & Marketing Manager at Red Loft, comments on her experience working with Dead Ready Productions on this project;
“This is the first time we have worked with Dead Ready Productions and it won’t be the last! Mike is very professional and the video created was fantastic, exactly as per brief. I wouldn’t hesitate to recommend Dead Ready Productions and look forward to working with you again.”
If you would like to find out more about the services Dead Ready Productions offer, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
Drone filming is one of the most exciting developments in the video world, bringing the capability of capturing soaring, majestic footage to the masses. The technology has advanced in leaps and bounds over recent years, and there’s now a huge range of drones, or UAVs (Unmanned Aerial Vehicles), available at various price points that are capable […]
We’ve never been totally satisfied with the term branded content. It’s classic ambiguous marketing jargon which does very little to explain what it is, what it does or how/why to use it, so here are a couple of our thoughts on the value of branded video content. Generally brands appreciate that producing video content for […]
