Queens London is an iconic leisure facility in Bayswater, featuring a wide range of activities such as bowling, ice skating, curling, dining, and arcades. It’s a truly unique venue in central London, particularly with its year-round ice rink which sets it apart from anywhere else.
Ahead of an upcoming refurb, Queens asked us to create a short video showcasing what the venue offers, and some of its distinct styling, to present to foreign investors. The video had to capture all elements of the Queens experience in a dynamic, high-energy way suited to distribution online and through social channels.
We spent a day shooting at Queens, moving between the different areas in the venue to make sure it was all covered. A group of enthusiastic staff members and regular visitors were only too happy to get involved and feature on-screen, giving us the energy we needed and helping to bring everything to life.
We wanted to make sure our footage was dynamic, featuring lots of movement – so the team at Queens gave us the green light to fly a drone around the bowling alley and ice rink, giving us dynamic perspectives of these areas. We were excited to get out on the ice to film the curling and skating, using a gimbal to give us smooth tracking shots of these activities.
The venue has low lighting and, being underground, has no natural light to work with. We used mobile, battery operated lights to augment, rather than overpower, the atmospheric lighting in the venue – giving us a polished but natural result.
After filming was complete, we went through the footage and structured the edits using the best shots, adding some punchy titling, speed ramping effects, and high-energy transitions to bring everything together. Edits were created in landscape and portrait format, so they could be targeted to specific audiences most effectively.
The team at Queens were thrilled with the results – Ranjan Kumar, Operations Manager said:
“The team at Dead Ready captured exactly what we needed; the video ticked all the boxes and was a hit with our investors!”
This was a really enjoyable shoot and edit for our team to work on. If you’re interested in a promo video for your venue or facility, get in touch with us at hello@deadready.co.uk. To find out more about Queens London, visit them at queens.london.
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