In May 2012, Air Rail News asked Dead Ready Productions to create a video that captured the passenger experience of the Arlanda Express train in Stockholm.
The Arlanda Express connects Stockholm Arlanda Airport with Stockholm city centre in 20 minutes, with trains departing every 15 minutes. The service is highly regarded within the air rail industry for the experience it offers passengers, attracting plaudits for the ease of ticket purchase, the level of onboard comfort, the emphasis on style and design, and the reliability and efficiency of the trains.
We came up with a plan to try and show the passenger experience from a first-person perspective, from arriving at the baggage reclaim in the airport to stepping off the train in the centre of Stockholm. Our challenge was to try and highlight key features of the Arlanda Express experience and show the journey in a video lasting just over a couple minutes.
The Deady Ready Productions team spent a day travelling back and forth on the Arlanda Express picking up all the footage we needed, as well as travelling to a couple spots along the train route where we could get shots of the train travelling at full speed.
Once back in the editing suite, the team used speed ramping effects to help show the journey quickly and in a dynamic way. 3D camera tracking was used to add a series of text titles highlighting key elements of the experience.
The video was well received and has attracted positive feedback from industry insiders as well as a more general audience. Milda Manomaityte, Editor at Air Rail News, comments;
“The result is fantastic! We discussed our vision and goals with Dead Ready Productions and they captured it perfectly. One of our viewers said that this is exactly how passenger journey videos should be and I absolutely agree with that!”
If you would like to find out more about the services Dead Ready Productions offer, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.
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