Capturing Culinary Chaos: Behind The Scenes Of An Explosive Cheesecake Video Shoot

Video Transcript:

At Dead Ready Productions, we work with a range of clients, on a variety of projects and some of those projects are more unusual than most.

Chris Tongue, Creative Director at Dead Ready Productions, takes us behind the scenes of one such client project that literally blew up! And explains why our creative approach to the brief led to it winning an award.  The content of which can be found below.

Hello, today I thought I’d share with you one of the weirder briefs we received during the Covid-19 pandemic.

Mainly because it was unusual, but also because our response to the brief resulted in our client being named Winner of Best B2B Campaign at the Independent Agency Awards 2022.

The brief came from our friends at Jellybean Creative who were looking to produce a disruptive campaign for their client, Mondelez International, who wanted to reignite the chef’s love of the Philadelphia Professional range.

Research had proven that Philadelphia was a well-respected and highly regarded product, but its versatility was generally overlooked by the target market, meaning it was only being used in a limited range of recipes – namely bagels and cheesecakes.

The client therefore set two principal goals – inspire chefs to use Philadelphia in more recipes and to do so by disrupting their scrolling on social platforms with something attention grabbing…

So, we blew up some cheesecakes!

We shot using a specialist Phantom camera to capture the action in super slow mo (call out 1/1000th of a second) and had to be careful to protect it, the studio and ourselves from the very real danger of explosive pyrotechnics.

But once our special effects team from ForceFX had given us the all clear, the small charges placed in the cakes from under the table were remotely triggered from outside of the room and things got messy

The final video combined the high speed footage with dynamic shots of  Philadelphia being used in all sorts of different contexts to first challenge chefs to think beyond the product’s standard use and then inspire them with some examples.

Audiences were then funnelled towards downloading a Philly recipe book, helping them to find easy ways of using the product and encouraging sales.

The ‘You Don’t Know Philly’ campaign proved to be a huge success – it doubled foodservice sales and recruited a new audience of chefs across five key sectors.

The Independent Agency Awards judging panel also commented on the entry;

“The campaign was really grounded in insight, it was strategic, it was thoughtful. The creative was memorable.”

So it was a bit of an unusual one, but a really fun (messy) shoot with a fantastic end result for the client and their agency – and we’re proud to be a part of it.

See you next time!

If you have a project, no matter how unusual, and would like to discuss how Dead Ready Productions could help bring it to life, please get in touch via the button below or by calling +44 (0)208 339 6139.

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Get Your Business Noticed With Visual Storytelling: Watch Our Animation Showreel Today

At Dead Ready Productions, we understand the importance of visual storytelling and how it can elevate a brand. To prove it, our animators have produced a brand new showreel showing off some of our favourite recent projects.

Whether you’re looking to increase brand awareness, explain complex concepts or simply entertain your audience, we’re here to help.

Our team of expert animators have years of experience creating captivating animations that engage audiences, effectively communicate messages and ultimately help businesses stand out from the competition.

The animations we create are incredibly versatile and can be used in a variety of applications, including social media, websites and presentations, helping businesses of all sizes and in all industries achieve their marketing goals.

If you have an animation brief, or you would like to find out more about the video, photography or graphic design services Dead Ready Productions can offer your business, simply get in touch via the button below or by calling +44 (0)208 339 6139.

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Subtitles – Why Adding Them Will Maximise The Reach Of Your Video

Subtitles aren’t just useful for the hard of hearing. They’re a great way to maximise the reach of your video and enhance viewer experience across the board, and so should be considered for all of your video content.

Mike Plenty, Managing Director at Dead Ready Productions, explains the subtitle options available in our latest 60 second production tips vlog. The content of which can be found below.

What are the benefits?

Ensure Your Video Works Without Audio

Video is often watched by people with the audio switched off, particularly when viewing on mobile. In fact, 85% of Facebook videos are watched on mute.

Having subtitles ensures these viewers don’t miss out on your content.

Improve Understanding

Even when audio is enabled, comprehension is often improved when viewers are able to read along as well.

Enable Translation

The subtitles for your video can easily be translated to other languages, opening up your content to new markets.

Increase Reach

Studies have shown that subtitled videos tend to be shared more than those without, as well as having higher viewer engagement. This has the knock-on effect of improving your SEO rankings.

Increase searchability

Search engines can’t look through your video, but they can look through text. Posting the full subtitle text as a video transcript makes those keywords visible and increases the chance of your video being found.

For more helpful information, top tips and useful guides on video production, keep an eye out for our next 60 second production tips vlog – coming soon!

If you would like to find out more about the video, animation, photography and graphic design services Dead Ready Productions can offer your business, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

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Lights. Camera. Jargon! A Guide To Understanding The Top 20 Video Production Terms

Video production is a powerful and rewarding process, but it often involves technical language and terminology that can be daunting to those who are new to using video in their marketing plans.

Whether you’re a beginner, a seasoned pro or you’re about to work with a video production crew for the first time on a client project, having a basic understanding of the language used will help you navigate the world of video production with ease.

So, to help get you started, here’s a blog to demystify the 20 most commonly used video production terms.

Top 20 Video Production Terms

 

Footage or Rushes:

Raw, unedited video that has been recorded.

Frame:

A single still image in a paused moment in a video.

Frame Rate:

The number of frames recorded or played back per second. Generally, videos are between 24 and 30 frames per second

Aspect Ratio:

The proportional relationship between the width and height of a video image. This is often different between social platforms so knowing where you’re posting is important in choosing the right aspect ratio.

Resolution:

The number of pixels in a video image, typically measured in width x height. The higher the resolution, the higher the quality, but also the higher the file size, which might mean viewers online with slower bandwidths might experience buffering issues.

Keyframes:

Frames in a video that contain complete data and are used to define the starting and ending points of a change. These are particularly essential in animated videos.

Green Screen:

A technique used to replace the background of a video. Filming takes place against a solid colour (usually green but can also be blue) and everything of that colour is made transparent in post production.

Compositing:

The process of combining multiple video layers into a single image. For example, adding a text title over footage or replacing a background in a greenscreen video

Non-linear Editing:

The process of editing video using a computer-based system, as opposed to traditional linear editing methods where reels of physical film were cut with scissors and glued together

Render:

The process of creating a final video file from an edit.

Sync Sound:

The process of synchronizing audio and video tracks in a film or video production.

Audio Mixer:

A device used to adjust the balance of audio signals from multiple sources.

Boom Mic:

A long, handheld microphone used to capture audio on location.

Cut (or edit point):

A transition between two shots in a video, typically achieved by cutting the image and audio abruptly.

Fade:

A transition between two shots in a video, in which the image and/or audio gradually fade in or out.

Dissolve:

A transition between two shots in a video, in which one image slowly fades out as the other fades in.

Pan:

A shot in which the camera moves horizontally from one side to the other.

Tilt:

A shot in which the camera moves vertically, either up or down.

Zoom:

A shot in which the camera’s field of view appears to be getting closer or further away from the subject.

 

There are many technical terms used in the world of video production, but hopefully this short list provides a start for anyone looking to communicate with professionals in the industry.

If you would like to discuss how Dead Ready Productions could help with your video production requirements, please feel free to get in touch via the button below or by calling +44 (0)208 339 6139.

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Behind The Scenes Video Production: Easy, Effective Branded Content

Engaging with customers through dynamic, branded content has become hugely popular over recent years, but if you don’t have the resources of Procter & Gamble or Toyota, how can you find interesting ways to produce your own branded storytelling?

One easy solution is the behind the scenes (BTS) video. The popularity of these productions is evidenced by the hundreds of hours of additional content packed into every Bluray disc, as audiences love to see what our favourite actors are really like and what really happens on set, and this same curiosity to see behind the curtain can be applied to your brand.

Most modern brands will be producing videos or photographs at some point, which provides a great opportunity to tell a different facet of their brand story through a behind-the-scenes video.

Maverick entrepreneurs messing around between takes of a corporate interview, the precision and eye for detail it takes to photograph an intricate product – these are stories audiences want to engage with and need not require significant funds to produce.

In a lot of cases, behind the scenes videos can be produced by a single highly-skilled camera operator and so the cost of production is often negligible when compared to the primary video/photo shoot – many production companies would even offer a package discount, so you can start to build a video campaign that maximises the return on investment.

Here’s a simple and effective behind the scenes video from a corporate giant:

By allowing viewers inside access to one of their photo shoots, the McDonald’s Canada brand appears more trustworthy and engaged with their consumers.

Since being released in 2012, this behind the scenes video has been viewed over 11.5 million times on YouTube, and is by far the most viewed video on their channel.

This just proves that in addition to burgers and fries, their customers also have an appetite for behind the scenes video content.

And to round off, here’s a couple of behind the scenes videos we’ve made. You know, for fun!