In the latest of our Marketing Tips vlog series, Chris Tongue, Creative Director at Dead Ready Productions, explains 5 video content ideas that software brands should implement into their marketing strategy.
The content of which can be found below.
Hi! This time we’re going to look at 5 video content ideas that suit software brands.
Software platforms are becoming more and more powerful, but with that comes complexity.
Video offers the opportunity to highlight the benefits of your offering without having to send a sales rep to do a demo.
So here are 5 ideas for demystifying the power of your software through video.
1. Promo
The promotional video for your product is the banner advert for your product. This video should offer a teaser of the power of your products and excite your audience.
Don’t worry about granular detail here, just make sure that your product looks impressive; consider representing key facets of your product through metaphor and don’t be afraid to swing for the fences – this really is an advert for your product, so make it look great!
2. Case Study
As is so often true in video marketing, case studies present a really compelling reason for your potential clients to buy your product.
Firstly, identify your evangelists from your existing client base and incentivise them to be involved by offering them something of value as a thank you.
Send your production team to their place of business and shoot an interview with your customer, plus loads of content of the software in action, helping your customer achieve their business goals.
Potential customers relate to these videos and they can be a massive sales driver.
3. Demos
These videos are often animated demonstrations of how your software works when addressing a common issue your clients face.
These videos should be seen as mini-showreels for different corners of the software so make sure you keep the production values
4. Tips
This is where the granular detail comes in. Help your customers see how easy it is to work with your programme by demonstrating how to use the software to complete common tasks.
These easily can be shown through screen capture videos recorded by your sales team – just make sure that they are recorded clearly using a professional microphone, not the mic on the laptop.
5. Update Vlogs
Make sure that your customers are informed and excited by any new developments or features by creating a regular vlog.
Your customers will always be interested in new features so humanise your brand by going on camera and talking to them directly.
So, there you are, 5 video ideas for software content campaigns.
For more helpful information, top tips and useful guides on video production, keep an eye out for our next vlog – coming soon!
If you would like to discuss how Dead Ready Productions could help you to further enjoy the benefits of video for your business, please get in touch via the button below or by calling +44 (0)208 339 6139.
